OEM Title 02.png
Technical Data Title 001.png
OEM Title 02.png
























Original Equipment Manufacturers (OEM)

Felicia Design is a dynamic OEM company. Our in-house facilities allow us to produce or assemble with the capacity and capability for all purpose Jewelry Manufacturing from design to end product. Anything not done in-house is outsourced to technical professionals who work solely on specific parts. This ensures that the intellectual properties remain intact and the designs are secured. 


European Management of production ensures that standards are met. We ensure that all products produced at Felicia Design are value added products consistent with client requirements of production lead times and quality.    


Technical Data Title 001.png

Technical Data






Technical Data






Felicia Design consistently develops technology. Machined parts, model making, product development, software, machined finishes, laser applications and other production skills are some where we have developed technology. Technology is used to diversify options, decrease production times and provide better accuracy and quality.

Our innovative approach to problem solving as been a strength in our ability to grow as a company.


Model Making and Metal Masters

All designs work, CAD, wax models and metal masters are done in-house. We take great care to protect client intellectual properties as well as to create a product that fits the brand or concept.

Metals and Casting 

Casting is sub-contracted to trusted working partners. We cast 925 Sterling Silver and Gold. We work only with high quality materials supplied from trusted sources and we can work also with different metals.

In our alloys we do not use Cadmium, Lead, Nickel or any prohibited and harmful materials. We follow the European rules and regulation. (REACH )

We are a member of Fair Gold and Precious Metals. This initiative adds to our commitment to transparency, traceability of raw materials and CSR .

For more info, please visit www.fairgold.org.


Galvanic Treatment

All plating is sub-contracted to trusted working partners. We can guarantee the micron with a certificate if required. 

In our alloys we do not use Cadmium, Lead, Nickel or any prohibited and harmful materials. 



Textures and Surface Finishes


Our technical staff are experts in abrasives and metal finishes. This knowledge is passed down to our production and design teams, who have developed a catalog of options based on the textures required. We offer more than 50 surface options from shiny to matte, carved, textured, embed, satin, water blast, semi-finished, aged looking and many others.


Please Note: Our catalog of surface fishes are examples of what we can do in metal finishing. These are real samples that the customer can touch / feel and see. To apply a chosen surface finish to production requires a deep analysis of number of pieces vs final results. Through our experience, some textures require to be embed in a master with consequential difference on final results. 

Our team can help to choose the best solution for the customer needs explain and select the best application.


Gemstones, Special Stones, Alternatives and Cutting

Color, cut, clarity and carat are standards for grading all gemstones. The four criteria carry different weight depending on whether they are applied to colored gemstones or colorless diamonds.

We also work with other materials. Glass and Synthetic stones are valued for their hard properties and are graded. They can provide luster and be faceted like any gemstone. A unique alternative for fashion.    

All Felicia Design gemstones are sourced from trusted working partners.

We work with the following: 

  • Glass
  • Semi-Precious Gemstones
  • Precious Gemstones
  • Diamonds
  • Synthetic and Artificial Gem Stones

Stone Cuts 

Gems come in two different styles, faceted and non-faceted gems. Faceted gems are gems with geometrically-shaped, flat polished faces. Non-faceted gems are not geometrically-shaped, flat polished faces.

Style, cut, shape and quality of the rough gemstone directly affects its overall value as the cut determines how well a gem returns its body color back to the eye. Our standard facets are supplied in different sizes +/- 5%.


Setting and Design Styles

There are many different styles and elements for brands and designers to choose from for their collections. Different customers have different requirements.

Ring profiles, setting styles, prong counts or design details like whether to engrave or enamel or filigree are all options which have sub-options related to the technical abilities which we can provide for. These options and sub-options can be mixed and matched to create styles and designs which we offer as value additions to a design or brand.

The more intricate the detail, the longer it takes to make.



We are using high standard and European technology. 

Our machinery are mainly used in the soldering and engraving  process to avoid use harmful product can involve dangerous process before and after the manufacturing standard procedure.



Soldering and Metalsmithing

Felicia Design often uses soldering for chains. However we also use soldering where applicable on different phases of jewelry production. We achieve solder-less, seamless welds on all metals with little or no heat, which allows us to work directly or adjacent to heat sensitive stones. 

Other specialty metalsmithing techniques include chasing and repoussé, etching and engraving, electroforming and electroplating, raising, reticulation, casting and bezel setting. Finishing techniques such as filing, buffing, polishing are also technically developed by our teams and trade experience.


Epoxy Enamels

Also called "resin" or "cold enamels" this technology is the easiest and most practical way to apply vibrant color to a surface. Famous for being effective and having high strength results on many different materials. The best application is always with metals.

In the jewelry industry, the first application was more than 60 years ago. This technique originally developed from a different material, glass. Which was called "fire enamels" because of requirements of high temperatures and specific ovens. Now as "cold enamels" there is no need for melting temperatures. 

The ability make combinations of colors like paint, allows this material to match pantone colors. Designers have even more options to inspire creativity. 






















Benefits of Location

Bangkok is one of Asia’s main jewelry and gemstone hubs, boasting experienced jewelry merchants and jewelers. Felicia Design is located in the heart of Bangkok’s jewelry district.    

Thailand has long been the center of trade in South East Asia. Nestled amongst the nations of Burma, Vietnam, Cambodia, Malaysia and China, Thailand has had a unique history as a jewelry hub with expert Asian craftsmen. Thailand is also a member of the Association of South East Asian Nations (ASEAN). 


Vibeke in Thailand

Vibeke Lyssand Leirvag has been in Thailand for more than 25 years. She originally came to Thailand as a young entrepreneur and gained experience behind the bench while designing for jewelry brands. After seven years of hard work and study, Vibeke created Felicia Design. Since 1995 Felicia Design has been a key player in all areas of the jewelry industry.


Safety & Security






Safety & Security






Intellectual Property

We produce with the most suitable form of IP protection on masters and design files. This process is done in-house and under strict guidelines. We have policies, methods of communication, processes and contracts where applicable. This value is provided to our customers as added benefits and common practice. 

Understanding Designers

Vibeke's history in jewelry started 25 years ago on the bench, then designing jewelry and supporting brands. This knowledge earned has brought Felicia Design unique perspective as value for customers. Through our European Management, we are able to understand feelings and interpret designs and customise to the best methods of production.  

Craftsmen and Team Allocation

Felicia Design operates through team work and communication. Due to the different product types we allocate teams for production to adhere to 4 to 8 weeks delivery time depending on quantities and skill levels required to produce. 


Maintaining Standards

European Management secures standards are kept. Safety, technical or industry standards are maintained through world wide seminar attendance, development of procedures and quality control. Our focus is to produce quality products as a reliable manufacturing partner by being consistent through technical standards.  

rjcLogo_RGB_AM (1).JPG


Service & Communication


Service & Communication


The Felicia Design product comes from our ability to understand our customer. We work hand-in-hand a manufacturing partner. We aim to keep brands and designers current, efficient, cost effective and consistent. Without communication this is not possible.  

Understanding both the designer's mind and brand objectives for sales or market goals allow Felicia Design to be an effective partner. Technical ability and hands-on knowledge of jewelry production allow us to assess and provide manufacturing options. 


Our process to work starts with potential customers contacting us and providing us with their requirements. At the next step we would meet to discuss your collection requirements, provide options and technical advice. Your order will be placed and a sales team member will be allocated to you for communication. We communicate through out our working day by email, Skype and telephone. Throughout your order, from product development to production, shipment and receiving your shipment, our staff will be in constant contact.