Original Equipment Manufacturers (OEM)

Felicia Design is a dynamic OEM company. Our in-house facilities give us the capability to produce or assemble from design to end product.  Anything not done in-house is outsourced to technical professionals who work solely on specific parts. This ensures that the intellectual property rights remain safe and the designs cannot be duplicated. 

European management ensures that standards are met. We manufacture quality jewelry according to client specifications, and deliver it on time.    

Technology

Felicia Design keeps up-to-date or even develops technology. Machined parts, model making, product development, software, machined finishes, and laser applications are some areas where, in the past, we have developed technology. Technology is used to increase the available production options, decrease production times and provide higher quality.

Our innovative approach to problem solving is one of our strengths.

Model Making and Metal Masters
 

All design work, CAD, wax models and metal masters are done in-house. We offer these services at a fair cost. We take great care to protect our clients’ intellectual property, as well as to create a product that accurately represents the brand or concept.
 

Metals and Casting 

Casting is sub-contracted to trusted working partners. We cast in gold and in 925 Sterling Silver. We work only with high quality materials sourced from trusted suppliers.

In our alloys we do not use Cadmium, Lead, Nickel or any prohibited and harmful materials. We follow European rules and regulations (REACH).

We are a certified member of the Responsible Jewellery Council. This means we have been audited by an independent third party with respect to general compliance with all laws, and with special focus on responsible supply chains, human rights, labour rights and working conditions, health and safety, environmental management and product disclosure.

For more info, please visit www.responsiblejewellery.com

Textures and Surface Finishes

Our technical knowledge in abrasives and metal finishes is renown. Our production and design teams have developed a wide catalog of options of textures and looks. We offer more than 50 surface options from shiny to matte, carved, textured, embed, satin, water blast, semi-finished, aged looking and many others.

Please Note: Our sample collection of fish with different surfaces demonstrates what we can do in metal finishing. The customer can see, touch and feel these pieces. Attaining the chosen surface finish requires balancing multiple considerations, including the target number of pieces and the desired final results. For example, some textures require embedding in the master. 

Our team can help you choose the best solution and explain how it will be achieved.

Gemstones, Special Stones, Other Materials

Color, cut, clarity and carat are standards for grading all gemstones. The four criteria carry different weight depending on whether they are applied to colored gemstones or colorless diamonds.

In addition to natural stones, we work with synthetic (lab created) stones and simulated (imitation) stones, including the newest nano stones. They can have very beautiful color and luster and look like natural gemstones. Another alternative for trendy fashion.    

We also work with other materials, such as amber, pearls, hematite, jade, leather, shell, etc.

All Felicia Design materials are sourced from trusted working partners.

We work with the following: 

• Diamonds

• Natural Stones

• Synthetic Stones

• Simulated Stones

• Other Materials

Stone Cuts 

Gems come in two different styles, faceted and non-faceted.

Faceted gems have geometrically-shaped, flat polished faces, like the picture here. Non-faceted gems are polished but not necessarily geometrically-shaped, and have no flat polished faces.

The shape and quality of a rough gemstone influences how it will be cut, which affects its value. The cut determines how well a gem returns its body color back to the eye.

Setting and Design Styles

Brands and designers can choose from many different styles and elements for for their collections.

For example a ring can have different profiles, setting styles, prong counts or design details - like whether to engrave or enamel or filigree. Each of these has sub-options which can be mixed and matched to create original pieces. We are well versed in all the techniques used for the different styles.

Soldering and Metalsmithing

Felicia Design often uses soldering for chains. We also use soldering in different phases of jewelry production. We do not use harmful substances or dangerous processes. We achieve solder-less, seamless welds on all metals with little or no heat, which allows us to work very close to heat sensitive stones. 

Other specialty metalsmithing techniques include chasing and repoussé, etching and engraving, electroforming and electroplating, raising, reticulation, casting and bezel setting. Finishing techniques such as filing, buffing and polishing have the support of our long trade experience and of some technical innovations developed by our teams.

Epoxy Enamels

Also called "resin" or "cold enamels" this technology is the easiest and most practical way to apply vibrant color to a surface. Well known for its high strength on many different materials, the best results are always achieved with metals.

The origins of enameling date back thousands of years. The old techniques used glass, and required high temperatures and specific ovens, hence the name "fire enamels." Cold enamels began being used in the jewelry industry more than 60 years ago, and as the name describes, they do not require hot, melting temperatures. 

The ability to mix colors like paint allows this material to match Pantone colors. Designers have more options than ever to express their creativity. 
 

Benefits of Location

Vibeke in Thailand

Vibeke Lyssand Leirvag has lived in Thailand for more than 30 years. She originally came to Thailand as a young entrepreneur and gained experience behind the bench while designing for jewelry brands. After seven years of hard work and study, Vibeke created Felicia Design in 1995. Over the years Felicia Design has grown into a highly respected company, experienced in all aspects of jewelry production.

Intellectual Property

We safeguard our business partners’ Intellectual Property with great care. We have strict policies and procedures on the handling of design files and masters. We have guidelines on processes and methods of communication. We execute legal, mutual non-disclosure agreements to emphasize our focus on protection of IP and provide peace of mind.

Understanding Designers

Vibeke's career in the jewelry industry started many years ago, first on the bench, then designing jewelry and supporting brands. This experience has given Felicia Design a unique perspective and is of great value to customers. Her European roots enable her to understand designers’ sensibility, her experience allows her to know how to render the designs and devise the best methods of production.  

Craftsmen and Team Allocation

Felicia emphasizes teamwork and communication. Each type of product is allocated its production team in accordance with the skills level required. Delivery time is 4 to 8 weeks, depending on complexity and quantity. 

Maintaining Standards

We are a reliable partner with high technical standards.   We keep up with the latest safety, technical and industry standards and apply them in our production.

Hand-in-Hand
 

Felicia’s success derives from our ability to understand our customers. We work hand-in-hand as business partners. We help keep brands and designers current, efficient, cost effective and consistent. Without communication this is not possible.  

Felicia Design pays attention to both the designer's vision and the brand’s objectives for sales and market growth. Technical ability and hands-on knowledge of jewelry production allow us to evaluate and provide the best manufacturing options. 

To begin with, potential customers contact us and provide us with their requirements. The next step is to meet and discuss the collection requirements, provide options and technical advice. Once the order is placed, a sales team member will be assigned to you for communication. We communicate throughout the day via email, Skype and phone. As your order progresses through product development, production, shipment and delivery, our staff will be in contact and keep you updated.